OUR MISSION

Redken is committed to building an inclusive community, powered by love.

As we continue to evolve our Hairdressers United initiative, we’re excited to share some updates! This year we’ve partnered with the It Gets Better Project, Redken artists, and experts in the field to develop an industry-specific training with a goal of making hair salons a safe space for LGBTQ+ clients. Redken’s Safe Space virtual course is available for free on demand via L’Oreal Access.

Hairdressers have the power not only to transform hair, but also to transform how people feel about themselves and empower them on their journey to self-expression. At Redken, we believe that everyone should feel safe in a hairdresser's chair as their authentic selves, free to show up as they are, express themselves fully, and showcase their uniqueness through their own interpretation of beauty.

A 2021 survey from The Trevor Project revealed that having at least one accepting adult can reduce the risk of suicide attempt for young LGBTQ+ people by 40 percent. That one accepting adult in someone’s life could be a Safe Space Educated hairdresser.